📈 Scaling on Social: 5 Brands That Went Viral (And How)

Going viral isn’t luck—it’s strategy. These five brands built thriving businesses by tapping into TikTok culture, showcasing real people using their products, and solving clear pain points. Here’s how each did it—and how you can copy their playbook.

1️⃣ The Dominator (Adjustable Ground Hoop)

• Stats: 48.8K followers → 1.2M likes

• Why it worked:

  • Showed the hoop in real games every video

  • Highlighted pain points (easy setup, durability)

  • Featured reviews from college athletes and backyard players

  • Posted quick “how-to-install” clips

  • Answered FAQs with proof videos (“No tools needed!”)

  • Joined basketball challenges and trends

2️⃣ Crunchcup (No-More-Soggy Cereal)

• Stats: 23K followers → 2.2M likes

• Why it worked:

  • Demonstrated the product in action (crunch preserved!)

  • Emphasized the universal pain point (soggy cereal)

  • Shared heavy UGC—real users loving the crunch fix

  • Reminded viewers of the problem + solution in each clip

  • Created fun, relatable breakfast moments

  • Leaned into every TikTok trend (sound, dance, meme)

3️⃣ Hoodjabi (Athleisure Hijab)

• Stats: 997.8K followers → 62.2M likes

• Why it worked:

  • Filled a huge product-market gap for modest streetwear

  • Sold a lifestyle, not just a headscarf

  • Used trending sounds to boost reach

  • Featured the hijab in every video

  • Celebrated cultural moments (Ramadan, modest fashion week)

  • Reminded themselves: “Post often, views will follow.”

4️⃣ Peachy BB Slimes

• Stats: 3.3M followers → 102M likes

• Why it worked:

  • Tied slime drops to favorite shows/movies (e.g., “Stranger Slime”)

  • Shared behind-the-scenes making and mixing tutorials

  • Showed creative uses—slime nails, slime clothing art

  • Used only original sounds for branding

  • Created vlog-style “day in my slime shop” POVs

  • Answered common questions with quick demo videos

5️⃣ The Silk Lab (Viral Scrunchies)

• Stats: 99.6K followers → 3.6M likes

• Why it worked:

  • Showed the founder’s face—people buy from people

  • Offered value: hair tutorials using their scrunchies

  • Engaged daily—replying to comments and DMs

  • Partnered with micro-influencers matching their aesthetic

  • Wore the scrunchie in every post—even when not selling

  • Kept up with “small business check” and other trends

🔑 Key Takeaways & Your Next Steps

1. Show, Don’t Tell: Every video must feature your product solving a real problem.

2. Leverage UGC: Encourage customers to post their own clips—then re-share them.

3. Answer FAQs Visually: Turn common questions into quick “proof” videos.

4. Join the Party: Use trending sounds, formats, and hashtags every week.

5. Be Human: Show the people behind the brand and engage in the comments.

👉 Your Action Plan This Week:

• Pick one product feature or pain point to demo in a 15-second clip.

• Find a trending sound that fits your brand voice and add it.

• Ask customers to tag you using your product—then re-post the best clips.