✍️ 9 Copywriting Tips From Amazon to Boost Your Conversion Rate

Amazon insists that clear, well-structured writing beats slides every time. Their 2–6 page memos force both writer and reader to think—and act. Use these 9 proven tips (at a 5th-grade reading level!) to make your copy drive more clicks and sales.

1️⃣ Use Short Sentences

Keep each sentence under 15 words.
Short sentences are easy to scan and hard to ignore.
Use this chart to see how keeping sentences brief maintains reader focus:

2️⃣ Cut Common Phrases

Avoid clichés like “best-in-class” or “world-class.”
Be original.
Every extra phrase slows down decision-making.

3️⃣ Replace Adjectives With Data

Numbers give your claims weight.
➔ “Boost open rates by 35%” > “improve open rates significantly.”

4️⃣ Eliminate Weasel Words

Words like “virtually,” “helps,” or “could” sap your copy’s power.
Cut them.
Make strong statements that move people.

5️⃣ Use the “So-What?” Test

After writing each sentence, ask, “So what?”
If it doesn’t teach, inform, or persuade, remove it.

6️⃣ Avoid Adverbs

Words ending in -ly (quickly, easily) often hide lazy copy.
Delete most adverbs and find a stronger verb.
Swap “runs quickly” with “sprints.”

7️⃣ Be Objective

State facts, not feelings.
📊 “Our tool cuts load time by 2 seconds” > “Our tool is fantastic.”
Objective copy builds trust.

8️⃣ Ditch Jargon & Acronyms

Write like you’re explaining to a 10-year-old.
If your reader pauses to decode, you lose them.

9️⃣ Stick to Subject-Verb-Object

Use clear structure:

• Who (Your product)

• Does what (solves…)

• To what (your problem)
  e.g.: “Our app syncs your calendar instantly.”

🔑 Key Takeaway: Keep It Simple, Stupid

Amazon’s writing tips remind us that simplicity is the ultimate conversion hack. When your copy is clear, concise, and credible, readers don’t just understand—they act.

🔎 Next Step: Want a One-Page “Copy Checklist” PDF that walks you through each tip? Reply “COPY CHECK” and I’ll send it right over!